Problem Statement
Key Creation partnered with Unilever to design the visual identity and campaign assets for Future Menu 2025, blending trend-driven aesthetics with bold brand storytelling.
Details
Key Creation collaborated with Unilever to develop the complete design and branding for their Future Menu 2025 campaign—an initiative that highlights culinary innovation, sustainability, and future-forward dining trends. Our scope included crafting the key visual, digital and print collaterals, social media assets, and campaign toolkit. With a focus on modern, appetite-appealing design and clean information hierarchy, we ensured the campaign resonated with chefs, industry professionals, and consumers across Southeast Asia. The result: a cohesive brand experience that looks ahead without losing flavor.
